FENTY BEAUTY PRO FILT’R SOFT MATTE LONGER FOUNDATION
Contains all the DEEP SHADES
Give it to me quick: A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.
Tell me more: Finally — the ultimate photo filter in foundation form. Born in 40 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin — so you always look like you.
How’d we do it?
Obsessive research to create the perfect range of shades for all Exclusive insights from the world’s top makeup artists Extensively tested for real life, on real women
We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.
Always shake before use to activate. Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you’re testing shades, remember to let the formula dry completely to find your perfect match. Deciding between two shades? Try the lighter shade.
Fenty Beauty is 100% cruelty free.
Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results. Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match. For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.